Brainwerk is the product of Troy Stoppel. Developed in the 1990s, Brainwerk has been used to describe the approach Troy takes in his design process. Putting into action, and bringing to life the work of idea generation—the literal work of the brain. Under the moniker of Brainwerk, Troy has brought to life numerous brands, marketing campaigns, web designs and product introductions. His design sensibility strongly takes into account the creative and strategic process and factors in a human centered design approach.